San Diego-based Cali Bamboo, the direct-to-consumer and omnichannel leader in both flooring and decking, has named industry veteran and former Shaw Industries Divisional Vice President of Sales and Marketing Doug Jackson as its new chief revenue officer. Leveraging Cali’s unique direct-to-consumer platform and authentic brand and augmenting the company’s deep leadership team, Jackson will lead the sales and marketing functions to drive accelerated growth. Jackson brings more than 20 years of experience at Shaw where he most recently directed the Tuftex division. Under his management, the flat-lining Tuftex saw substantial EBITDA growth through a combination of marketing, pricing science and cost-cutting measures. He is known for facilitating strategic, long-term business relationships with customers in the dealer, national account and trade channels — three arenas where Cali Bamboo is positioned for considerable further growth.
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